The Spectacle of Electromobility: myclimate as a Partner at the Premiere of the 2018 Zürich E-Prix

The 2018 Julius Bär Zürich E-Prix celebrated its premiere as the largest sporting event in Switzer-land this year. As a sustainability partner, myclimate offered attendees the chance to touch, marvel at and try out climate protection.

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The Zurich E-Prix is the biggest sporting event in Switzerland this year. With myclimate, the event is climate neutral. Image: Zak Mauger/LAT/Formula E

Swiss E-Prix Operations Ltd. and myclimate have concluded a long-term partnership aimed at offsetting the event’s CO₂ emissions with myclimate. In coming months, myclimate will develop plans with the event organisers to reduce the emissions noticeably for subsequent events. The Zurich E-Prix is the largest sporting event in Switzerland. myclimate is sustainability partner and offered attendees a chance to experience climate protection over the weekend of the event.

Upon completion, myclimate will calculate the CO₂ emissions of the Zürich E-Prix as part of a comprehensive study and will compensate for them with high-quality myclimate climate protection projects. The Zürich E-Prix is labelled a “myclimate climate-neutral event”.

Trying and Experiencing Climate Protection

A major installation by myclimate at Stadthausareal demonstrated the personal carbon footprint of each and every Swiss person. A balloon measuring more than nine metres in diameter symbolised the quantity of a tonne of CO₂, the ideal average personal footprint required to stem climate change. As things stand today, the average emissions for a Swiss person are significantly higher, making increased avoidance and reduction of CO₂ emissions absolutely essential. Combined with the decision to offset remaining emissions, myclimate shows a way to a climate friendly society.

During the weekend of the event, myclimate also invited visitors to its stand in the Allianz E-Village to have a fun experience involving climate protection. To this end, employees of the my-climate training team developed an open-access activity that enabled adults and children alike to obtain an understanding of electromobility and issues connected with mobility and climate pro-tection in an entertaining way. In the myclimate Selfie Box, numerous visitors made a personal promise to protect the climate and the environment. They were able to take the selfie with them instantly and share it on social media at the event.

The Zürich E-Prix and myclimate

“In myclimate, a non-profit foundation based in Zurich, we’ve found a partner that helps us take responsibility for the climate and the environment above and beyond our own measures,” explained Pascal Derron, CEO and founder of Swiss E-Prix Operations Ltd., in the lead up to the race.

Kai Landwehr, myclimate Press Officer, agreed: “The Zurich race is both a spectacle and a laboratory. Technologies that will play an important role in the future of clean, electric mobility are tested here in a competition of the highest calibre. These technologies can make a major contribution to achieving Swiss climate objectives and international ones as well. A platform like the Formula E in Zurich, which gets tens of thousands of people excited about electromobility and innovation, is a perfect match for myclimate. Our high-quality projects will offset more than just the emissions connected with the event. Together with the event organisers, we will reduce the footprint of the Formula E races in Switzerland from year to year.”

myclimate wishes to thank the partners who contributed to the sustainable gains made by the myclimate stand: Mobility, the Heidiland holiday region, Saastal Bergbahnen, Brunni Bahnen, Hotel Schweizerhof Bern, urbansurf Zürich and myclimate’s beverage partner, Lemonaid.

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